The Big Man himself, James Haskell (England International) has joined the Front Up team in 2011 as an investor & board director. James joins a team of experienced retailers who have recently joined founder, Jon Allen, to drive the brand forwards. James has been following our progress over the last couple of years and was so impressed he wanted a piece of the action!

" I'm really looking forward to working with the Front Up guys – I've been tracking the business for the last couple of years and am really excited to be involved. I believe we can create a seriously innovative fashion brand"

James will be involved in all areas of the business but more specifically assisting with marketing strategy, social media and James will also be heading up our Brand Ambassador Scheme. Click here to find out more and get involved (win stash, prizes and have a bit of fun along the way!)

James is 26 and one of England rugby’s up-and-coming stars. He's progressed through rugby circles at a fast rate and is now one of England’s top flankers.

He has represented England at every level from U18s to seniors, having started playing rugby aged just 5 at Maidenhead Rugby Club, James joined London Wasps in 2002. Aged just 18, he played his first professional season as the youngest member of the Wasps senior squad. He won 73 caps for Wasps before joining top French club Stade Francais in 2009.

James' career has taken an exciting Oriental twist as he has joined the Ricoh Black Rams in Japan this Autumn. This is the inspiration behind our first Haskell inspired T-Shirts. View the Haskell tshirts here.

James can be seen in Front Up clothing at our latest photo shoot and also has a strong influence in our new Autumn/Winter range which includes a James Haskell themed t-shirt.