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Front Up is a British, rugby inspired clothing brand for men. The range is made up of rugby inspired t-shirts, polos, shirts, hoodies and accessories - all finished with a soft-wash creating a luxury feel. Read more...
It all started in 2008 when Jon Allen, the founder of Front Up, saw a gap in the market for for a youthful, fashionable, rugby-inspired clothing brand. Jon decided to get to work and created the brand "Front Up." Initially the business was based in the glamorous surroundings of Jon's back bedroom, but we've recently moved Front Up HQ to a brand new office with stock & order management now outsourced to a dedicated fulfilment company. Front Up has grown into one of the UK's leading and most respected rugby inspired clothing brands. Winning key with leading UK retailers such as Debenhams and House of Fraser.